The Crucial Role of Public Relations in Fulfilling University Missions University of Kashan

The President of the University of Kashan emphasized the vital role of Public Relations (PR) in achieving the institution’s core missions. In a meeting with university administration and PR staff, Dr. Behzad Soltani stated that PR plays a decisive role through branding, idea cultivation, and content creation.

Dr. Soltani identified education, research, entrepreneurship, and the cultivation of highly cultured individuals as the primary missions of the university. He noted, “If the university can foster creative and entrepreneurial faculty and students, as well as establish several knowledge-based companies through idea cultivation, it will make a significant contribution to the national economy."

Furthermore, Dr. Soltani highlighted the importance of nurturing students who are not only academically proficient but also socially impactful, capable of reducing social and cultural vulnerabilities. He urged the PR and administrative teams to maintain the university’s prestige and professional image, calling for specialized training sessions for staff and protocol teams.

Addressing internal communication, the President emphasized the need for constructive interaction between PR and various university departments. He also announced the establishment of a staff union council to address employee concerns within legal frameworks. Finally, Dr. Soltani called for creating open spaces for feedback, suggesting that PR should facilitate “open thinking forums” and free dialogues for students, staff, and faculty members.